Project Overview

Tim Hortons set out to recreate its mobile experience to reflect the full digital experience provided to guests today (not just mobile ordering and paying). As part of this improved experience, they are introducing a revolutionary payment feature to deepen their relationship with Canadians and their everyday life moments.

I joined the team during the design phase to create the experience for this new digital offering, where I served as the lead designer for our small pod of 2. I was responsible for user flows, information architecture, UI, prototyping and leading our design pod, while working closely with the stakeholders to plan our sprints and develop our design strategy. In order to ensure success of the project and achieve our launch target, we worked in an agile structure that was based on iterative and incremental delivery to provide ongoing value throughout our sprints.